Category Archives: Blog

TikTok Marketing: A Marketer’s Definitive Guide for 2020

TikTok seems like an app that came from nowhere and then exploded in popularity due to the Gen Z crowd’s influence. An app that initially started in China has now become a worldwide sensation.  In fact, it hit 1.5 billion downloads last year from Apple’s App Store and Google’s Play Store. TikTok had its humble […]

Twitter Marketing in a Post-COVID-19 World

The rapid spread of COVID-19 earlier this year has prompted organizations to scale back on their marketing campaigns. With the global economic shutdown and the government mandate to work remotely, the whole world has been put on hold. As such, organizations have no choice but to push back on their major product launches or to […]

“Sometimes the strongest and most innovative of ideas lie in the most basic of truths or insights” – Jay Mavani

“The more you deep-dive into the understanding of the who, what, why, when and where, the easier it becomes to create stories that are not only creative but also effective.” – Jay Mavani Marketing & Strategy Director, Sachiko Gaming (PokerStars India). Online gaming industry has been rising in India. The notion which brands are creating is […]

How to Run Cost-Effective B2B Online Marketing Campaigns?

Times are tough. The economic fallout resulting from the COVID-19 pandemic has been disastrous as consumers and businesses alike have changed their buying and spending habits to survive. The challenge now is to do more with less. Adapting to a changing landscape will help your business now and in the future by utilizing cost-saving techniques […]

2020 Holiday Strategies to Adapt to the Changing Consumer Insights

The COVID-19 pandemic has accelerated digital transformation across a number of industries. As a consequence, digital commerce has also grown exponentially over the past few months. Online shopping has made significant strides among consumers as they sought to replace the traditional and in-store sales channels. With the rush to meet the rising digital demand for […]

Nobody wants to see how good is your product unless you provide something to user.

Think about the conversations, not just the promotion. – Yashaswi Raj Kamra Yashaswi Raj Kamra is a Lead filmmaker at ixigo. He has created Train mein hai Ghar wali baat video campaign which got 20 million+ views. Read on to know more about Yashaswi Raj Kamra and his learning of creating successful video campaigns and […]

Having a video/campaign calendar helps plan the activities much better.

A campaign like “I AM MSME” made sense because it was local, it was a conversation starter, and topical in nature. – Rapti Gupta, Content Marketing Head at Instamojo. We talked to Rapti to learn from the story of creating – Instamojo’s ‘I am MSME’ video campaign. Read on to know the story behind the […]

Any content that you create has to be differentiated, making them pause everything else.

“Customize your video as per the platform, creating multiple cuts of your video asset as per the most relevant audience-interest cuts. Resulting in a stronger engagement and view rate” – Ayushman Chiranewala, Head of Product & Marketing – Fastrack, Titan Company Limited Fastrack has launched a new campaign – “Fit Outs by Ananya Pandey”. The […]